Customer Relationship Management and Marketing

What is CRM(M)?

CRM(M)= Customer Relationship Management and Marketing platform, is a one stop shop marketing and management platform. Niskey and it's developers place the CRM all in ONE place, your marketing, your customer management, your newsletter, your autoresponders, your website, your blog, your social media tools, video share, and so much more.

Wikipedia describes CRM as a widely-implemented strategy for managing a company's interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes-principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.

The Difference

Niskey CRM(M) platform intergrates robust marketing system to help the enterprise identify and target potential clients and generate leads to generate into sales. A key marketing capability is tracking and measuring multichannel campaigns, including email, search, social media, telephone, direct mail, and capture pages. Metrics monitored include clicks, responses, leads, deals, and revenue. Niskey also supersedes by marketing automation and Prospect Relationship Management (PRM) solutions which track customer behaviour and nurture them from first contact to sale, often cutting out the active sales process altogether.